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That is why user testing is imperative, there a few ways to understand your Aha moment. One thing you must be careful of is cognitive bias, cognitive bias can happen when you believe your users have the same amount of knowledge as you and you can end up hindering Aha moments with this type of thinking. This means it is vital to get users to the Aha moment as soon as possible, or at least set up a continuation of the experience to unlock it. From research, we understand that improvements in a user’s first 5 minutes can drive a 50% conversion in lifetime value. Aha! There is the moment, values aimed at the target user and understood. You think to yourself, I can see myself doing this and getting the gain I am after. So you must understand the value within the first 10 days.įor that example maybe the Aha moment is the first time you complete one of the awesome workouts, you then realize how world-class the content is and how clear and easy it was to follow while presenting a good challenge for your fitness level. If the product doesn’t present an Aha moment, you may never convert.

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This means they understand the value the product will provide to them as a customer and then in turn usually results in a commitment from them to said product.Ī good example of an Aha moment might be when you sign up for a fitness app, you get a 10-day free trial and dive in. With Whatfix, you can create intuitive user flows and help content to guide your users to their aha moment faster, improve their proficiency using your tool, call out new product launches – complete user analytic tracking to understand how your app is being used, allowing your product team to benchmark and improve these flows.What is an Aha moment in product design and why should you care? Well, an Aha moment is the exact point in time when a user understands the value they get from a product or service.

Feedback surveys that allow you to collect user data in real-time as they interact with your onboarding and training content.

Tooltips to suggest underutilized features of a product.

Beacons to highlight new updates or product features.

In-app knowledge bases to provide instant user support.

Product tours and interactive walkthroughs to onboarding and train new and existing users.

With Whatfix’s DAP, you can guide your users to find their aha moment faster – while continuously refining that journey – by creating in-app content and features such as: If you know this information from the start, you can create different user journey paths based upon the product data you already have from existing users.Ī digital adoption platform allows product design, product marketing, and customer success teams to create in-app content to onboard and train users that sit directly on top of the application. You can create personalized user experiences by grouping different types of users together into segments based on their demographics, location, age, industry, job title, etc. This allows Netflix to instantly create a personalized offering for every user right at the moment of signing up – allowing users to see the instant value of the streaming platform as they’re presented a catalog of shows they’re interested in, as well as related content. Netflix then uses its algorithm to offer personal recommendations to its users based on these selections – and then aggregates this data over time with a user’s viewing habits and what’s currently popular and trending on the platform. This helps create personalize a unique data set for each user based on their tastes and preferences. When new users sign up for Netflix, they’re prompted to select which shows and movies they like. By the point of sending 2,000 messages in Slack, a user has fully realized the value of using the internal messaging application.

For Slack, it’s exchanging up to 2,000 messages with your team members.

Before the first call, a user is unable to experience what makes Zoom different from other web conferencing tools.

For Zoom, it’s setting up, scheduling, and holding your first video meeting.Users of Airbnb achieve their aha moment when they book their first stay – until then, users are unable to realize how the process works and are unable to understand the potential it has vs. For Airbnb, it’s making a booking for the first time.

Netflix users find their aha moment in the app when they watch their first show.

For Netflix, it’s finding something to watch within 30 to 90 seconds.

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When Uber users first download the app, they first realized the convenience and value of the app when they hail their first rideshare.

For Uber, it’s finding a ride within minutes.