Initial products included the Hyper Rush-40, Hyper Siege-50, and Hyper Mach-100.
In 2021, the Hyper line of blasters was announced. The Rival line is targeted towards an older audience, with each product listing the age of 14+ on the box. These blasters fire a new type of ammunition, known as "High Impact Rounds", which are small foam balls that can reach a higher velocity than foam darts. The first products released were the Rival Apollo XV-700 and the Rival Zeus MXV-1200. In 2015, the Rival line of blasters was first released. Written by Nathaniel Marunas, the book highlights the history of Nerf and provides details on every N-Strike, Dart Tag, and Vortex blaster produced at the time of the book's release. In November 2013, POW! Books published The Ultimate Nerf Blaster Book. In February 2013, Hasbro announced the release of its "Rebelle" line, a sub-line aimed at girls, with its first products released in fall of 2013. Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.
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Throughout the 1990s and early 2000s, the Nerf brand served under the subsidiaries OddzOn and Larami before Hasbro took full control of the brand. In 1987, Kenner was bought by the Tonka Corporation, which itself was purchased by Hasbro in 1991, which then became the owner of Nerf. The company continued to add to the Nerf line until they handed control to Kenner Products, a sister company. Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football (developed by longtime NFL kicker Fred Cox) joined the family, with the latter quickly becoming Nerf's most popular ball. The 4-inch (100 mm) ball was followed by a large version called the "Super Nerf Ball". The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold.
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You can't hurt babies or old people." Some of the first TV commercials for the balls were joint promotions with General Foods' Kool-Aid drink mix, with Micky Dolenz, Davy Jones and Michael Nesmith of the Monkees playing with the balls on a living room soundstage (Kool-Aid sponsored the 1969–70 Saturday morning reruns of the Monkees' 1966–67 TV series). Marketing slogans promised that one can "Throw it indoors you can't damage lamps or break windows. In 1970, the Nerf ball was introduced as the "world's first official indoor ball", the name "Nerf" being a slang term for the foam padding used in off-roading. In 1969, Reyn Guyer, a Minnesota-based games inventor, came to the company with a football game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball. Parker Brothers originally developed Nerf, beginning with a 4-inch (100 mm) polyurethane foam ball. Original Nerf (styled NeRF) logo (1969–1990)
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